‘Meaford, The Other Big Apple’ new logo
Posted by John Malloy on 03/15/2011
Welcome to “the other big apple”. Meaford CAO Frank Miele poses with a Scarecrow Statue of Liberty at council’s meeting on Monday afternoon. Miele unveiled the municipality’s new logo/brand: “Meaford: the other big apple.” Chris Fell Photo
Don Crosby -
Meaford has a new logo. But it’s not really all that new.
Meaford, The Other Big Apple, was chosen over five other logos, four of which didn’t include the iconic apple.
Council chose the logo as part of a branding exercise that’s closely linked to an economic development strategy for Meaford.
CAO Frank Miele said public consultations showed a desire to keep the familiar apple logo, but update it a bit.
“They didn’t want us to change the logo, just give it a facelift to give it a fresher more modern look,” he said.
“We had several meetings with the public and although the tag line wasn’t discussed, the staff and some people who called me said it was a good one because we could build a whole comparative parody type of advertisement around it that is fun. Something that is memorable, something that people can relate to and can build up a whole campaign,” Miele said.
The former logo was a stylized picture of an apple with the words Municipality of Meaford across the bottom. The stylized apple remains but Meaford, The Other Big Apple, which trades on the comparison with New York City, was added.
“Before we didn’t have a tag line. So it’s important to have a tag line to produce more marketing materials and create the spin that we have with the integrated marketing campaign,” seconomic development officer Laurie Mitchell said after Monday’s council meeting.
“We are known as the apple capital of Ontario and what is the other big apple — it’s New York. So we’re comparing ourselves to New York. It’s silly really to compare yourself to New York, but that’s part of the fun,” Miele said.
A local marketing agency is working with the municipality to put together some promotional material such as a radio ad and print ads which are up on the municipality’s web site.
via ‘Meaford, The Other Big Apple’ new logo – Owen Sound Sun Times – Ontario, CA.
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